47 Find Related Keywords

Keywords are one of the most important things to get right when you are marketing online, and in this post I’ll be sharing a free and very simple to implement technique for finding good keywords.
At the moment I’m planning a new affiliate marketing site and I decided to do something different when I was trying to find related keywords to the main keywords I was targeting.
What I did was use an online thesuarus to find lateral keywords. For example when I was looking at some buyer keywords in this niche, I came across the word “purchase” when I typed “buy” into the thesuarus tool.
Now I know that is not exactly ground breaking stuff there, but the fact is that I wasn’t thinking about the word “purchase” and when I checked the search volume for “purchase XZY”, XZY being the product name, I was pleasantly surprized to see a decent search volume and virtually no SEO competition at all.
That’s when I realized how cool this free thesuarus tool can be, because it can help you find related keywords to you main keywords that you might not have ever thought about or that they Google keyword tool didn’t provide.
The advantage of finding these lateral keywords, is that often less people have considered them and you can find little openings with less competition, which we all know is a good thing.
Any market where the keywords can be interchanged with other lateral keywords, which are essentially other keywords that mean the same thing, are good ones.
When I see a market that has a large variety in the keywords I love it, because there are so many combinations when it comes to the keywords, and often this can also mean that you can find keywords phrases that have less SEO competition.
Another example of interesting keyword phrases that I discovered with help from the thesaurus tool, which again I wouldn’t have thought about that are in the laptop market, were:
Highest Rated Laptops = 480 exact match searches and easy SEO competition
The thesaurus also provides antonyms, and I saw “worst” when I was looking for the word “best” and then I looked for “worst laptops” and it had some, not much, search volume and again easy SEO.
That’s it for this quick updates folks, until next time, bye for now!

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Don't Get Ripped Off

For the most part, affiliate programs are a nice, easy way to make money online. However, like many other online opportunities, you need to be on the lookout for scams. Internet scams are all over the place, as they are increasing in popularity. Unfortunately, there are also scammers who are using affiliate programs as fronts. Although it is hard to associate good news with internet scams, there is good news. That good news is that there are ways to make sure that you join an affiliate program, make sales, and actually get paid for those sales.

As previously mentioned, a large number of scammers are starting to use affiliate programs as fronts for their scams. These scams can take on a number of different sizes, shapes, and styles. One of the most popular affiliate program scams involves affiliate programs that do not pay. These programs are selling real, legitimate products. The only problem is that many of these affiliate programs do not pay. Essentially, you end up doing a bunch of work for nothing. Another common affiliate program scam involves selling a product that doesn’t even exist. Not only will you not get paid for your hard work, but you will also be participating in a scam that involves ripping off consumers, by taking their money without giving them what they paid for.

As it was mentioned above, there are a number of different ways that you can prevent yourself from joining an affiliate program that doesn’t pay. One of those ways involves choosing a well-known affiliate program. If you need assistance choosing an affiliate program, you can seek it online. There are a large number of online websites that give accurate and updated information on a wide variety of affiliate programs. There are also programs, which are regularly referred to as affiliate directories. These directories are actually in charge of running a company’s affiliate program. Many of these programs, which include LinkShare, come highly rated and recommend, as do the affiliate programs they have listed in their directories.

In conjunction with researching an affiliate program, you can also research the product that is being sold. A large number of customers write product reviews. Many of these product reviews, which can be both positive and negative, can be found online. You will also want to check out websites that are known as scam websites. Scam websites allow internet users, just like you, to post ways that they have been scammed and by whom. You can find information on poor quality products, individuals, companies, and even affiliate programs that are not considered legitimate. When researching an affiliate program or even a product, it is important to remember that nothing and no one is perfect. While it isn’t uncommon to find one or two negative reviews, you need to be cautious of numerous negative reviews.

Since it is relatively easy to avoid an affiliate program scam, you are advised to do so. If anything appears out of the ordinary or if you suspicions are raised, you are advised to use your common sense. In the long run, you will be glad with your decision to do so. Not only can avoiding an affiliate program scam ensure that you get paid, but it will also help you save your own reputation. The last thing you want to be associated with is an affiliate program that doesn’t deliver the products that they promise. In fact, your name or your company’s name could literally be drudged through the mud. While you may think that this won’t have a long lasting impact, it might just, especially if you plan on selling your own products in the near future. Even if your products are quality products, many consumers might remember you as the person who scammed them before.

Although it is relatively easy to spot an affiliate program scam, there are a few that might “fall threw the cracks.” If you later determine that you are involved in an affiliate program scam, or even just a program that is selling poor quality products, you are advised to get out as soon as possible. Severing your ties will help to ensure you get paid, as well as build a good name for yourself.

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The Top 10 List of the Best Affiliate Networks

First, if you're new to affiliate marketing, some preliminary explanations may prove helpful in your quest for becoming a part-time or full-time affiliate marketer.

preliminary explanations may prove helpful in your quest for becoming a part-time or full-time affiliate marketer.

What is Affiliate Marketing?

Affiliate marketing is quite simple to explain: you promote and market a product or company in return for a commission if a sale or lead is made from your marketing efforts. With online affiliate marketing you simply place your affiliate ID embedded links on your web pages and if a customer clicks
your link and proceeds to that designated company's site and makes a purchase or signs up for a service, you earn a commission.

Affiliate marketing, if done right, can prove to be a very lucrative venture. Commissions can run anywhere from a few pennies to thousands of dollars for just one click or sale. Professional marketers develop affiliate relationships with hundreds of companies and build sites to promote these companies and products.

Needless to say, the advent of the Internet has been a golden opportunity for affiliate marketers to really expand their promotions and marketing. As more as more customers choose to buy online, advertising and purchases keep increasing at a maddening pace.

To accommodate all this online ecommerce we have seen the birth of large affiliate networks, operated by large corporations. Make no mistake, affiliate marketing is big business, accounting for billions in sales and commissions.

What is an Affiliate Network?

An affiliate network is a third party facilitator which brings affiliates and companies together. It connects Advertisers (companies with products or services to sell) together with Publishers (those who display and promote these products or services) so they can do business. The affiliate network does all the tracking, accounting and payment of commissions.

The following Top 10 list of the best Affiliate Networks is compiled by an actual full-time affiliate marketer who has worked these programs for over five years. This list is subjective and based on first-hand experience. It should be seen in this light and every marketer probably will have a different list or have these in a different picking order depending on the type and nature of their marketing.

But this list of the 10 Best Affiliate Networks will give you a general rundown on these affiliate networks and how they operate.


1. Commission Junction (www.cj.com)

Now owned by ValueClick, Commission Junction was one of the first affiliate networks. It is also one of the most important with many of the Top Fortune 500 companies listed here.

CJ is an international network with excellent stats and tracking (some of the best you will find), along with regular monthly payments makes this the obvious first choice for anyone wishing to try affiliate marketing.
For those new or old at affiliate marketing, CJ also holds regular seminars and training sessions.

Most merchants offer pay-per-lead or pay-per-sale, one of the best features is the performance bonuses and incentives. As most experienced marketers will know, selling 50k to 100k each month for merchants will bring in the big incentives or bonuses.

Commissions run as high as 50% but most are in 3% to 15% range. You have the option of direct deposit for your payments. One major plus, CJ will tell you which merchants
and ads are earning the most revenue for affiliates so you can easily choose which merchants are worth promoting.

2. ClickBank (www.clickbank.com)

ClickBank is another professional affiliate network with
excellent stats and tracking. Easy to use and pays every two weeks.

ClickBank is slightly different from the other networks in that it deals mainly with digital download products. The commissions from ClickBank are usually much higher than the other networks, around 40% to 50% or more.

ClickBank has over 10,000 products but keep in mind, info-marketing products will have stiff competition from all the savvy and well established Internet marketers promoting these same products. Consider youself warned!

The most successful marketing tactic here is to first dominate your targeted niche with your blogs and sites, then find affiliate products to match your content or niche subject matter, whether it be gardening equipment, gaming laptops or Mediterranean cruises!.


3. LinkShare (www.linkshare.com)

LinkShare is another excellent affiliate network. It is one of the oldest affiliate networks on the web. LinkShare was recently acquired by the Japanese Portal Rakuten, with a price tag of $425 million.

Very good stats and reporting with their Synergy Analytics system. Many Top Fortune 500 companies are presented here so you will no trouble finding products and services to romote.
LinkShare pays commissions as they receive them from merchants - monthly checks.



4. Affiliate Window (www.affiliatewindow.com)

Affiliate Window is an UK based affiliate network which offers top brand companies and good commission rates. Pays once a month and has excellent stats.

Savvy affiliate marketers know promoting in other countries can be much easier than promoting in the American market place. Mainly because these other countries haven't become saturated with online marketers, little competition means more sales.


5. Amazon (www.amazon.com)


Amazon is another excellent affiliate network to join if you want to sell products from your site or blog. Amazon has excellent stats and the links are very easy to create and place on your web pages.

You also have the option of creating your own store with Amazon aStores. Amazon also now has context link ads and Widgets!

Commission rates are somewhat lower than the other networks but making sales thru Amazon is much, much easier. You will make more sales mainly because Amazon is a well known and trusted online company. Amazon now pays monthly.


6. Shareasale (www.shareasale.com)

Shareasale is yet another easy system to work with good stats and simple to create links. With 1,700+ merchants to choose from, Shareasale is another good affiliate network to promote.

The control panel is easy to use and the reporting is very good. Usually pays the month following your sales.


7. Google (www.google.com/adsense/)

Many won't think of Google as an Affiliate network but it does run affiliate products thru its Adsense program. Very few products but like everything from Google it is professionally run and top caliber all the way.

Please note, top marketers know affiliate links/products on their content pages will return 10 times what Google Adsense will give them. However, these marketers will also know using Google Adsense on less targeted pages throughout your sites or blogs will give you a healthy return.

Besides receiving that monthly check from a multi-billion dollar company like Google will put a smile on your face every time.


8. LinkConnector (www.linkconnector.com)

LinkConnector is a relatively new affiliate network which launched in 2004. It has Pay Per Click, Pay Per Sale and Pay Per Lead. Good stats and reporting. Worth checking out for their different types of new affiliate technology such as Direct Linking which passes pagerank along to the merchant's site.


9. CPA Empire (www.cpaempire.com)

Great CPA (Cost Per Action) network especially if you do a lot of email marketing and promotions. Geared towards acquiring leads and sign-ups but does offer other merchants as well. Good stats and reporting.


10. Independents

Individual affiliate deals with different companies which may or may not be listed with the major networks above. Your independent affiliate deals will be some of your most lucrative since you can sometimes work out separate private commission rates and bonuses. Aim for residual income here. Don't ignore this aspect of affiliate marketing as it will pay the highest dividends.

Keep in mind, all the above affiliate networks are iddlemen,
they come between you and the merchant you're promoting. For affiliates with a proven track record, who have shown they can deliver the customers and sales, a private deal cutting out the middleman/fees can prove very beneficial for both parties. If you're fortunate enough to become known as a super affiliate, these private deals will become more common and more profitable.

Professional affiliate marketers use all of the above networks to create multiple income streams from their marketing efforts. In the process, they build a healthy monthly income for themselves and their families. There is no reason why you can't do the same.

The author is a full-time online marketer who has numerous websites, including two sites on Internet marketing. For the latest and most effective web marketing tools try: Internet Marketing Tools

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5 Things You Must Have to Succeed in Affiliate Marketing

The idea of being mere passengers on a ship meant to sail to the farthest points does not appeal to people who like to put their destiny into their own hands. They have the desire of maneuvering the ships themselves, of being able to be the ones to take it anywhere they want to. Being aboard a ship on its way to a particularly great destination is something each and every one of them dreams of, and the knowledge that they have the capacity to steer it themselves is what makes them actually want to.

Perhaps this is the reason why more and more people are succumbing to one of the most popular businesses around – affiliate marketing. It is because in this business, there are no bosses to order the employees around. There are no deadlines to meet and no clutter of work do to. One only needs to be equipped with the tools needed to succeed in a business such as this, and he is bound to get what his heart ultimately desires.

Just what are the things needed to be able to succeed in affiliate marketing? What must one have within himself to be able to do well in this industry? There is a lot of competition involved in affiliate marketing, and to be able to rise above the norm, one must be equipped with just the right stuff necessary to propel him forward. There are five things one must ultimately possess if he wants to achieve the glory he is yearning for in this business, and these five things are a must for him to possess to be able to stand out among the rest.

The very first quality one must possess if he wants to try his hand in affiliate marketing is the willingness to learn and be trained. Treading through unfamiliar territory is scary stuff if one is not properly equipped, and he might get lost amidst a jungle of the unknown. Learning the tricks of the trade is also an important aspect of the game, and one’s willingness to know it all will give him far better advantages in the business than he could ever imagine.

The second quality one must possess is the willingness to invest time and effort even if direct results do not seem at all apparent. Although several months may pass without good news, it is important for one who has his foot in the industry to hold on and wait. It is this quality which would save him from giving up after investing a lot of himself in the business.

The third quality one must possess is self-determination. If one wants to conquer the affiliate marketing world, he must have the ability to push himself ahead. Never having to say die is a quality each and every affiliate marketer should possess, and the ability to motivate oneself into scaling greater heights is an ability which would actually take an affiliate marketer there.

The fourth quality one must possess is discipline. If one knows how to teach himself to work everyday with all the energy he can muster, then he is close to achieving what he has set his heart to having in the first place.

The fifth and last quality one must possess is optimism. Negative attitudes and hearsays should not discourage an affiliate marketer from pursuing what he has to in order to make life better for himself and for everyone concerned. Neither should anyone influence his attitude toward the business, because once in it, it is a must for him to be the captain of his ship and the master of his soul.

The ingredients to success in a business such as affiliate marketing are diverse and manifold, but the most important thing one needs to be able to make it big lies in himself alone. It is he who has the capacity to do everything to be able to realize his prospects, and the desire which fuels his heart in doing so is the gasoline which should keep the engine going.

Affiliate marketing is all about putting one’s fate into his own hands. The right attitude is the key to being able to steer one’s ship into that part of the ocean where a certain kind of serenity can be found, one that permeates the atmosphere as the ship sails calmly on.

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Strategic Brand Development Brochure

    Strategic Brand Development Brochure

With declining markets combined with the commoditization of products and services, there is compelling need for Strategic Branding. Strategic branding provides the single-minded focus to make the tactics of branding work best—from breakthrough advertising to great graphic design. The best way to hold customers and attract new ones is to ensure you have a unique value proposition that is both rationally and emotionally different.  In this workshop you will learn how to use Strategic Branding to create a meaningful, differentiated approach for your brand, including practical tools and methods you can use back at your office.

Your brand has the potential to be a powerful source of sustained competitive advantage. But changing consumer needs, in declining markets, emerging technologies and competition are making it more difficult than ever to create a brand that is meaningfully differentiated in the mind of the consumer in declining markets. And undifferentiated brands are proven to underperform financially. But differentiation is not the only thing that matters. Once you determine the source of differentiation then you have to deliver. Strong brand platforms walk the talk by delivering their point of difference through all facets of the brand experience. Using cases, exercises and best practices, you will learn how to create a meaningful, differentiated brand as well as how to fully deliver a brand experience capable of driving revenue and profit growth.
YOU WILL LEARN HOW TO:

• Uncover “White Space” opportunities—unmet needs overlooked by the competition
• Develop the right proposition that fits your brand and your company
• Create meaningful differentiation for new ways to grow your brand for difficult times 
• Evaluate specific marketing tools to deliver real brand value
• Develop features, tactics and other support that delivers on the Brand experience

WHO SHOULD ATTEND?
Anyone involved in developing the strategic direction of a product/service or company brand: CMO, vice president, senior managers responsible for strategic brand development. Marketing services executives in advertising, graphic design and digital media would benefit from this program.
Cancellation PolicyCancellations received 4 weeks prior to the event will receive a refund of fees minus $150 cancellation fee. Cancellations received within 4 weeks of the event will receive a refund of fees minus $300. There will be no cancellations on or after the start date of the training

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Customer Behavior Insights Brochure

Does your organization have multiple disparate sources of internal and external data about your customers, sales and campaigns?  What if you could merge these data sources together with common office productivity tools, begin with simple rules for customer segmentation and customer lifetime value estimates, and present these insights rapidly in simple yet effective dashboards?  Would this revolutionize your marketing programs and the ability of your teams to make smarter tactical and strategic decisions?

This course is interactive and hands-on, using the case study approach.  It will show you a simple yet solid path to obtain hidden value from your data, including the ability to combine key datasets, efficiently analyze data using simple tables and graphs, and develop simple yet compelling dashboards that address tactical business needs and communicate ongoing results.  Most importantly, all of this work can be updated with new data and changing conditions to manage ongoing needs in your marketing program.

You will need to bring a laptop with free evaluation or full versions of Excel (2007 or 2010), Microsoft Access (2007 or 2010), and Tableau 6.0 installed.

Although we focus on these tools, the techniques and concepts are applicable to any standard data feed, analysis tool or database in your workplace.  Sample data sources that will be used in class exercises include in-house campaign data, Google Analytics, online sales data, online advertising data and offline transactional sources. 

Learning Objectives

·    Apply several techniques to consolidate disparate data
     sources during hands-on exercises

·    Review common data quality issues and techniques to identify
     and mitigate them 

·    Learn how to create simple rules to categorize customers into
     meaningful segments

·    Apply an easy-to-understand model to transactional, behavioral
     and demographic customer data to create customer lifetime value
     estimates

·    Explore more sophisticated approaches to identifying customers
     by segment and assigning lifetime value estimates

·    Learn simple graph and dashboard design principles for better
     understanding of your data

·    Hands-on development of simple visual analytic views for a
     business dashboard aligned around key program objectives

·    Understand how simple visual analytics and dashboards can
     empower program owners to quickly comprehend program
     success and make simple course corrections to meet objectives

Who Should Attend?
Anyone who is involved in online or e-mail analytics, including business analysts, research managers, program owners, product managers, and whoever wants hands-on experience in using simple methods to better understand customer behavior across a variety of marketing channels.

This class is interactive and hands-on, using your laptop with Microsoft Excel (2007 or 2010), Microsoft Access (2007 or 2010) and Tableau 6.0 Desktop.  Although we focus on these tools, the techniques and concepts are applicable to any standard data feed, analysis tool or database in your workplace.

You must bring your own laptop with

Excel 2007 or 2010,

Access 2007 or 2010 and

Tableau 6.0 installed. 

All of these products are available in evaluation format for trials of at least two weeks from the vendors. If you are using the evaluation versions, please don’t activate them until 7 days before the course to ensure you have continued access for the course exercises.

Cancellation PolicyCancellations received 4 weeks prior to the event will receive a refund of fees minus $150 cancellation fee. Cancellations received within 4 weeks of the event will receive a refund of fees minus $300. There will be no cancellations on or after the start date of the training.

تابع القراءة

الترويج والتسويق

الترويج

يعتبر الترويج العنصر الثالث في المزيج الترويجي ويعرف بأنه التنسيق بين جهود البائع في إقامة منافذ للمعلومات وفى تسهيل بيع السلعة أو الخدمة أو في قبول فكرة معينه. 

كما أن الترويج يساعد ويساهم على حل مشكلة جهل المستهلك بالمنتج وذلك بتقديم المعلومات عن الشركة والسلعة والعلامة التجارية والأسعار ووفرة السلعة واستخدامات السلعة.  وكما انه يغرى المستهلك ويخلق حالة نفسيه معينه تجعله يقبل على المنتج.

بعد تجهيز السلعة وتضع لها سعر هل تعتقد ان الناس سوف يأتون جريا لك؟  من اجل تحقيق ذلك يجب أن تضع خطة ترويجية ويعتقد البعض أن الخطة الترويجية عبارة عن المبلغ المرصود لإنتاج إعلان، نعم إنها جزء من الخطة ولكن قد يتطلب منك أن تراعى النقاط التالية:

• توصيف أو وضع قائمة بالطرق المختلفة للترويج التي سوف تستخدمها للخطة.
• وضع سعر تقريبا للميزانية المستخدمة للترويج للسنة الواحدة.
• وضح كيف تدعم الطرق الترويجية أهدافك التسويقية.

 

أساس الطرق الترويجية الفعالة

عندما تفكر في وضع أحسن استراتيجيات الترويج فانك يجب أن تضع في الاعتبار مايلى:

• أبحاث تسويقية: وتتضمن دراسة الأشخاص المستهدفين ومن هم المنافسين في السوق والطرق التي يستخدمونها لجذب المستهلك. سوف تمنحك هذه الطريقة فكرة عن ما يعتقده المستهلك أهم شئ.
• ابقي المستهلك في بالك: وهذا سوف يوفر لك المال والجهد والوقت في عدم استخدام ما ليس مناسب من طرق الترويج.  مثال على ذلك لن يفيدك الترويج في مجلة خاصة بالنساء إذا كنت تروج عن منتجات رجالية.
• الإبداع: ابدع في طرق الترويج بأفكار غريبة وجديدة تجذب المستهلك.

ومن نقطة الإبداع أود أن أوضح نقطة مهمة جدا وقد تكون مؤلمه لكل عاشق لمجال التسويق وخصوصا الترويج، للأسف في عالمنا العربي نجد أن الأفكار محدودة ومكرره في تصميم الإعلانات كم منا شاهد إعلان مثلا عن مسحوق تنظيف ووجد أن الإعلانات وأفكارها متشابه بالرغم من اختلاف الماركة كان يبين النسيج وكيف يزيل المسحوق الأوساخ! أو أن يلجا إلى الطرق الرخيصة مثل أن يستخدم المر أه بصورة مبتذله ليجذب المستهلك.   كم سيكون رائع أن يبدع العرب في إعلاناتهم وبصدق وفي نفس الوقت يراعوا الدين والعادات والتقاليد.

 

طرق الترويج

هناك طرق كثيرة للترويج وكل طريقة لها كتاب كامل أو بالأحرى كتب متعددة ومن أهم الطرق ما يلي:

1. منشورات(Marketing Collaterals)

قد تنتج وتوزع بعض المواد التالية ولكن تأكد من توفر جميع المعلومات المفيدة وفي نفس الوقت المختصرة عن المنتج ومنها:

·        بروشورات

·        رسائل إخبارية

·        نشرات إعلانية

·        ملصقات

 

2. أنشطة ترويجية

·        الرعاية الرسمية لنشاط أو لحدث.  مثال على ذلك، رعاية بعض البنوك او شركات المشروبات الغازية لمباريات كرة القدم.

·        المشاركة في أنشطة اجتماعية.

·        الاشتراك في معارض.

·        هدايا مجانية مثل أقلام أو ميدالية.

·        كوبونات وعينات مجانية.

·        عقد مسابقات.

 

3. التحدث للجمهور والمشاركة في المؤتمرات

التحدث في المؤتمرات أمام الجمهور يعطى انطباع بأنك أنت وشركتك في القيادة في هذا المجال. وقد يزيد من المبيعات.

 

4. مطبوعات

مثل الرسائل الإخبارية والكتب والجرائد التجارية

 

5. الإعلانات

·        الإعلان في جريدة أو مجلة

·        أيميل مباشر

·        إعلانات خارجية مثل لوحات الإعلان أو الإعلانات على الحافلات

·        إعلان إذاعي أو تلفازي

ومن نقطة الإعلان، أود أن أبين لكم نقاط في دراسة قد أجريتها منذ سنوات عن الإعلان وتأثيره على الأفراد. فقد تبين أن اغلب الإعلانات التجارية تميل إلى استخدام قيم ليست في ديننا ولا عاداتنا ومنها الكذب والغش والأغراء والكثير من الصفات السيئة والتي بدورها أثرت على الأفراد بشكل عام والأطفال بشكل خاص، فكم منا شاهد دعاية يقوم بها الطفل بالكذب على والديه ويقوم احد الوالدين بالتستر عليه ومساعدته بالكذب؟ هناك العديد منها.  وكم من رجل تلذذ برؤية أمراه تعلن عن منتج بشكل مغرى وبعدها نظر إلى زوجته باحتقار أو أهانها وقارن بينها وبين العارضة.

إلى متى يتم الترويج عن منتج باستخدام أساليب ملتوية وللأسف باتت ناجحة؟ أنا متأكدة لو أن المنتج للسلعة راعى الله والدين والعادات والتقاليد عند اختيار الإعلان والموافقة عليه، سينجح نجاح باهر.

نقطة أخيره وهى الاطاله، فلقد بينت الدراسة انه كلما كان الإعلان بسيط ومدته قصيرة كلما كان ناجح ولكن للأسف في عالمنا العربي نجد أن اغلب الإعلانات تحولت إلى فيلم سنمائى ممل!

 

 

د.المكان أو التوزيع (Place)

إن قنوات التوزيع ومسالك التوزيع تعتبر العنصر الرابع للمزيج التسويقي.  وسياستها هي اختيار أفضل منافذ التوزيع القادرة على إيصال المنتج للشريحة المستهدفة.

 

 

 

مسالك وقنوات التوزيع:

 

 

1.     الاتصال المباشر بالمستهلك

 

@__________________________________________@

منتج                                                                       مستهلك

 

هنا لا يوجد طرفي الاتصال بين منتج السلعة وبين مستهلك السلعة وهى تتلاءم مع صغار المنتجين بصفه عامه وكبارهم في ظروف معينه.

 

 

2.     الاتصال من خلال استخدام وسيط واحد

@__________________________________________@

منتج             (وكيل بالعمولة أو متجر تجزئه كبير)                      مستهلك

 

 

3.     الاتصال من خلال استخدام وسيطين

@____________@________________@____________@

منتج             تاجر جملة               تاجر تجزئة               مستهلك

 

وهى الأكثر شيوعا

 

 

4.     الاتصال من خلال أكثر من وسيطين

@____________@____________@______________@____________@

منتج             تاجر جملة      تاجر نصف جملة        تاجر تجزئة               مستهلك

 

تعتبر هذه الطريقة من الطرق الأفضل للمنتجات التي تنتج بكميات كبيرة

 

 

في مجال التسويق يفضل استخدام الطرق القصيرة مثل الأولي والثانية وذلك للمميزات العديدة ومنها:

1.     توفير تكلفة العمولات التي تحمل على تكلفة التسويق للوحدة المباعة.

2.     سرعة وصول المنتج إلى المشترى.

3.     تفادى المشاكل المترتبة على طول قناة التسوق.

 

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